Dr Steven Butts

Associate Pro Vice-Chancellor

Picture of staff member

My current and previous roles have allowed me to engage with academic and professional services staff across both large and complex and specialist institutions on a range of strategic projects including resourcing, student number forecasting, and the development of attractive and efficient curricula leading to positive student outcomes.

I have led student experience strategies and high level actions plans and TEF submissions, and forward planning to ensure evaluation of continuous improvement strategies. I have successfully led multiple times in the planning and development of revised curricula to meet changing needs of students and the sector.

I have also been a leader in a Change Academy venture which saw the internationalisation of university curriculum, co-led with the President of the Student Union a National Student Survey and Student Voice campaign, raising both NSS response and success rates which drove League Table Performance upwards and concretised the ongoing approach. As a Senior Leader with in-depth understanding of diverse pedagogies, professional bodies, models of delivery, and financial costs associated to subjects, I am regularly called upon to advise on strategic priorities and chair periodic and international partner reviews and approvals. My personal values of openness, positive energy, and honesty alongside my collaborative approach and sector knowledge has afforded me success in working difficult problems, and bringing staff and students along to enact institutional change.

Research Interests

My research interests over my career have followed where the opportunity lies or what was most interesting to me including: hegemony, community development, way finding, experience economy, health, policy, rural innovations, and transformative student experience enhancements. 

Publications

Year Publication Type
2021 Transposing Resilience in Plymouth Business School, Society for Applied Anthropology. 
Steve Butts
Conference Contribution
2020 The Bubble Saver: An (Unintended) Example of the Use of Experience Economy to Further Public Health Policy and Behavioural Changes, Tourism in the Vuca World: Towards the Era of (Ir)responsibility Conference Proceedings. 
Steve Butts
Conference Publication
2019 I Think I Might Die If I Miss Anything: The Electronic Mail Monkey on Your Back, Society for Applied Anthropology. 
Steve Butts
Conference Contribution
2018 Electronic Mail – On Which Side of the Work-Life Balance Fence Do You Sit? , Vice-Chancellors Teaching and Learning Conference. 
Steve Butts and Rachel Goodsell
Conference Contribution
2015 Transformational Engagement: The Impact of Becoming a Faculty of Arts & Humanities Dean’s Award Ambassador., Vice-Chancellors Teaching and Learning Conference. 
Shannon Heaney and Steve Butts
Conference Publication
2015 Meet New Friends for Life: A Transformative Induction Event, Plymouth University Student Life Committee. 
Shannon Heaney and Steve Butts
Other Publication
2009 Motivational Interviewing: A New Approach to Personal Development Planning, 4th International Scientific Conference Planning for the Future - Learning from the Past: Contempora. 
Steve Butts
Conference Contribution
2009 New Space Desire Lines: A Tour through the Experience , 27th EuroCHRIE Annual Conference. 
Steve Butts
Conference Publication
2008 Intercultural Differences and the Heritage Tourism Experience: An Exploration of Western and Chinese Values, Anatolia. 
Zhen Zhou and Steve Butts
Conference Publication
2007 Developing Intercultural Communication: A University Project, Journal of Hospitality, Leisure, Sport and Tourism Education. 
Steve Butts
Other Publication
2007 Living and Working: Finding the Onboard Balance, Cruise Shipping Opportunities and Challenges: Markets, Technologies, and Local Development.  Conference Contribution
2007 Final Report: Economic Impact Assessment of the Summer Festival in Plymouth, Socio-economic Research and Intelligence Observatory.  Other Publication
2007 Internationalisation: Home Truths and Home Students, All Ireland Society for Higher Education.  Conference Contribution
2007 Film: Voices From Beyond the Hoe, VC's Teaching & Learning Conference. 
Steve Butts
Conference Contribution
2006 Challenges and Shortcomings: Use of the Delphi Technique in Rural Tourism Project Evaluation, Current Issues in Tourism.  Other Journal
2006 Rural Tourism: Projects, Environment and Viability, Acta Turistica. 
Jenny Briedenhann and Steve Butts
Other Journal
2006 Anatolia: An International Journal of Tourism and Hospitality Research, Anatolia: An International Journal of Tourism and Hospitality Research. 
O'Neill, K, Butts, S and Busby, G
Other Journal
2005 Intercultural Communication: Tools for Understanding, Workshop for the Higher Education Academy South West Forum. 
Steve Butts
Other Publication
2005 Utilisation-Focused Evaluation, Review of Policy Research. 
Briedenhann, J and Butts, S
Other Journal
2005 The Great Cornish Maize Maze: Low Risk, Low Cost, High Yield, Culture & Agriculture. 
Butts, S, Briedenhann, J and McGeorge A
Other Journal
2005 Intercultural Communication in English Higher Education: Not Waving, Drowning, Europe Inside Out: International Association for Languages and Intercultural Communication. 
Steve Butts
Conference Contribution
2005 Community Attitudes and Failure to Respond: A Hegemonic Model, Pasos: Journal of Tourism and Cultural Heritage. 
Steve Butts
Other Journal
2004 Tourism Administration and Implementation Under Transition: Policy and Practice in South Africa, Tourism and Transition: Global Processes, Local Impacts. 
Briedenhann J and Butts S
Book Chapter
2004 Public Sector Intervention as the Enabler of Rural Tourism, 13th Nordic Symposium in Tourism and Hospitality Research. 
Butts, S and Briedenhann, J
Conference Contribution
2004 Rural Tourism Innovation and Lifestyle Choice, Tourism State of the Art II. 
Steve Butts
Conference Contribution
2003 Reinventing a Rural Destination: The Great Cornish Maize Maze, ’ Reinventing A Tourism Destination Conference. 
Steve Butts
Conference Contribution
2003 Rural Tourism Innovation and Entrepreneurial Skills, Conference Proceedings for the 2nd International Scientific Conference, Sustainable Tourism Developm. 
Butts, S and McGeorge A
Conference Contribution
2002 Two Steps Forward One Step Back: Tourism Public Policy in South Africa, Society for Applied Anthropology Annual Meetings. 
Butts, S and Briedenhann, J
Conference Contribution
2002 Studying Up: A Scrutiny of South African Tourism Policy, Practicing Anthropology. 
Briedenhann, J and Butts, S
Other Journal
2001 Business as Usual: Tourism Development into the 21st Century, Management, Marketing and the Political Economy of Tourism. 
Steve Butts
Conference Publication
2001 Tourism Policy in South Africa: Potential and Consequences, Tourism Forum - Southern Africa. 
Briedenhann, J and Butts, S
Other Journal
2001 Good to the Last Drop: Understanding Surfers’ Motivations, Sociology of Sport Online. 
Steve Butts
Other Journal
1999 Diversion, Evasion, and Subterfuge: Community Participation in Tourism Development, Annual Meetings of the Society for Applied Anthropology. 
Steve Butts
Conference Contribution
1998 Dundrennan Initiative Action Plan, Consultancy Report for Dumfries & Galloway District Council.  Other Publication
1994 Tortoise or Hare: An Appropriate Pace for Tourism Development, Annual Meetings of the Society for Applied Anthropology. 
Steve Butts
Conference Contribution

Honours and Awards

Date Title Awarding Body
01-09-2011 Vice-Chancellor's Enterprise Awards -Award Winner: Inspirational Contribution to Teaching University of Plymouth

Professional Associations

Association Function
Society for Applied Anthropology Sustaining Fellow
RSA Fellow
AdvanceHE Senior Fellow

Committees

Name From/To
Plymouth Area Business Council 2020 - 2023
External Grant Reviewer Croatian National Tourism Board 2007 - 2007
Director, University Commercial Services Lt 2020 - 2023

Employment

Employer Position From/To
University of South Florida Adjunct Lecturer 1992 - 1996
Buckinghamshire New University Field Chair & Senior Lecturer 1998 - 2001
University of Plymouth Associate Dean Teaching & Learning 2013 - 2019
University of Plymouth Head of Plymouth Business School 2020 - 2023
Hartpury University Academic Dean 2023 - 2024
Wrexham University Associate Pro Vice-Chancellor Academic Development 2024 - 2030
University of Plymouth Deputy Dean 2016 - 2017

Education

Institution Qualification Subject Date
University of South Florida PhD Applied Anthropology   1997
University of Kansas MA Anthropology   1992
University of Kansas BA Anthropology   1989

Other Professional Activities

Title
Intercultural Communication: Tools for Understanding
Workshop delivered for the Higher Education Southwest Forum - 2005
Embracing Diversity in the HE Curriculum
Workshop delivered for Canterbury Christchurch University Vice-Chancellor's Teaching and Learning Conference 2007
Internationalising Yourself and Others: Tools for Understanding
University of Plymouth staff development workshop - 2008
Embedding Intercultural Communication in the Student Experience
PedRIO Internationalisation and the Student Experience Conference - 2013
Transforming Ourselves and Others
University of Plymouth Staff Development Workshop - 2014

I have taught across disciplines including: applying anthropology, intercultural communication, development, experience economy, communication, rural innovation, tourism and events management.