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Course details

Year of entry

2024, 2025


4 weeks

Institution Code




Why choose? this course?

A strong digital presence gives your business a platform to engage with your consumers. Our Social Media Planning short course will guide you in working towards supporting your broader business goals with a refined approach towards your social media.

Learn how to navigate your way around running multiple successful platforms and explore best practices around how to utilise a range of digital marketing tools and analytics and measurement. Keep on top of your digital presence and learn how best to plan and strategize your social media platforms. 

Key course features

• Build your own social media marketing plan, based on an organisation of your choice (typically your employer).
• Guided discussion using online forums and tutor support.
• Utilise a range of digital marketing tools, social media planning and analytics and measurement.

What you will study

• Social Media Planning
• Persona Development
• Content Marketing
• Introduction to SEO (search engine optimisation)

Teaching & Assessment

You will be required to undertake a project of building a practical social media marketing plan, based on improving digital marketing performance for a chosen organisation, typically your organisation. The plan mirrors the weekly content and is based on a practical template provided. 
The forums will enable you to reflect and demonstrate your learning. The minimum expectation for the improvement plan word count is 500 - 1,000 words.

Fees & funding


Do you live in Wales? We have a number of funding opportunities available, please complete the form to find out if you are eligible to study this course for free. Apply now via this form.

Course dates

This course doesn’t have any fixed dates for the 2023/2024 academic year but is available upon demand.

If you would like to be part of a cohort for this short course, or if you would like to register a cohort from your workplace, please email us at

The delivery of this short course can be flexible to meet your or your business’ needs.