Dr Ben Binsardi
Reader in Business Studies (Research)
Dr Binsardi studied economics, mathematics, finance and marketing (BSc. Hons, MSc, MBA, MA). Subsequently, he obtained a PhD from Loughborough and undertook a Research Fellowship at the University of Oxford.
In line with his research, Dr Binsardi has supervised more than 11 doctoral candidates to completion.
Dr Binsardi has published several textbooks and research journals in accounting, supply chain, research methodology and digital marketing. From 2009 to 2018, he served as Chair of Qualitative Inquiry Special Interest Group at the Academy of Marketing (Mixed Methodology & Triangulation).