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Course details

Year of entry

2025

Duration

4 weeks

Institution Code

G53

Location

Online

Why choose this course?

A strong digital presence gives your business a platform to engage with your consumers. Our Social Media Planning short course will guide you in working towards supporting your broader business goals with a refined approach towards your social media.

Learn how to navigate your way around running multiple successful platforms and explore best practices around how to utilise a range of digital marketing tools and analytics and measurement. Keep on top of your digital presence and learn how best to plan and strategize your social media platforms. 

Key course features

• Build your own social media marketing plan, based on an organisation of your choice (typically your employer).
• Guided discussion using online forums and tutor support.
• Utilise a range of digital marketing tools, social media planning and analytics and measurement.

What you will study

• Social Media Planning
• Persona Development
• Content Marketing
• Introduction to SEO (search engine optimisation)

Teaching & Assessment

You will be required to undertake a project of building a practical social media marketing plan, based on improving digital marketing performance for a chosen organisation, typically your organisation. The plan mirrors the weekly content and is based on a practical template provided. 
The forums will enable you to reflect and demonstrate your learning. The minimum expectation for the improvement plan word count is 500 - 1,000 words.

Fees & funding

£45

Do you live in Wales? We have a number of funding opportunities available, please complete the form below to find out if you are eligible to study this course for free. Apply now via this form.

Once you have completed your fee waiver application this will go to our funding team to process, and we will then contact you as soon as possible to let you know if you are eligible or not to have your fees waived..

If you are eligible, we will then contact you to let you know how to secure your place on the course..

* Please note the fee waiver is only available to students studying 30 credits or less in an academic year. If you commence further study during this academic year, which will take you over 30 credits, this may result in the fee waiver being removed and you may be charged for the short course.

Course dates

This course doesn’t have any fixed dates for the 2023/2024 academic year but is available upon demand.

If you would like to be part of a cohort for this short course, or if you would like to register a cohort from your workplace, please email us at enterprise@glyndwr.ac.uk

The delivery of this short course can be flexible to meet your or your business’ needs.