
Course details
Year of entry
2026
Duration
1 YR (FT) 2 YRS (PT)
Institution Code
G53
Location
Wrexham
Course Highlights
Study
a career-focused & dynamic programme
Gain
insights into the national and international sports industries
Develop
skills such as marketing, consumer behaviour, entrepreneurship, and leadership
Why choose this course?
Study a career focused, dynamic MSc Sports Business Management programme with Wrexham University. Co-developed by Wrexham Business School and the Faculty of Social and Life Science’s sports department, this programme is designed to give you a mix of Wrexham’s sports and business expertise to prepare you for your exciting career.
Key course features
Enter the sports industry field and gain insights into the national and international sports industries, taught by academics who are experts in their field. You will develop skills such as marketing, consumer behaviour, entrepreneurship, and leadership across a range of sports industry arenas.
- This programme has a strong focus on advancing your professional development while providing career enhancing industry opportunities, through practical learning across our state-of-the-art learning spaces. Our dynamic classroom spaces will encourage you to bring theory to practice, resolving real-world challenges, recognising new markets and trends, and developing new ideas and solutions for the future.
- The programme consists of 6 x 20 credit modules, and a final 60 credit professional project. During your studies you will be introduced to a variety of sporting industries and bodies and will have the opportunity to work with sporting professionals. Throughout your taught modules, your expertise will develop in practices such as sustainability, responsible business practices, and data driven decision-making.
- This programme is delivered at Wrexham Campus and is available to study full time and part time.
What you will study
The learning and teaching strategy will consist of formal lectures to present theory, principles and practices which will form the foundation of the learning outcomes. Students will be encouraged to interact and contribute to classroom learning as a means of developing critical skills, and to strengthen their knowledge and understanding of theory to practice. Lectures will be structured to encourage individual and group activities using real world case studies and live business examples enabling students to develop their collaborative, decision making, judging and evaluating skills, as well as key transferable employability skills. In addition, students will be encouraged to undertake self-directed study and further research on their chose area of study, as well as related topics, to acquire additional perspectives which will provide them with a greater understanding of the sports business management topics within organisations and the wider environment.
Core Modules:
- Sports Marketing and Events Management – 20 credits
- Strategic Management in Sport – 20 credits
- Effective leadership in Sport and Exercise Science – 20 credits
- Entrepreneurship in Sport – 20 credits
- Sports Business Management – 20 credits
- Research Practice – 20 credits
- Professional Project – 60 credits
The programme offers a Pre-Masters.
This programme offers an Advanced Practice industry placement.
Entry requirements & applying
Applicants will normally hold an honours degree of 2:2 or above in any subject), or international equivalent. A non-graduate qualification, which the University deems to be of satisfactory standard for the purpose of post-graduate admission may also be accepted. Applicants may be a recent graduate, who have achieved their honours degree, and wish to continue to post graduate studies to elevate their career opportunities. Where necessary, or as part of the University’s policies and processes, applicants may be subject to additional selection criteria.
Teaching & Assessment
The programme consists of 6 x 20 credit modules, and a final 60 credit professional project. During your studies you will be introduced to a variety of sporting industries and bodies and will have the opportunity to work with sporting professionals. Throughout your taught modules, your expertise will develop in practices such as sustainability, responsible business practices, and data driven decision-making.
Teaching and Learning
We offer workshops and support sessions in areas such as academic writing, effective note-making and preparing for assignments.
Students can book appointments with academic skills tutors dedicated to helping deal with the practicalities of university work. Our student support section has more information on the help available.
In terms of particular needs, the University’s Inclusion Services can provide appropriate guidance and support should any students require reasonable adjustments to be made because of a recognised prevailing disability, medical condition, or specific learning difference.
Career prospects
- Sports Agent
- Sport Director
- Chief Executive Officer
- Commercial Manager
- Brand Manager
- Partnership Manager
- Business Development Manager
- Fan Engagement
- Sports Business Consultant
Subject to validation
Courses shown as “subject to validation” are new courses which are in development and the details of these courses are in the process of being finalised through the approval cycle, known as the ‘validation’ process. As soon as the programmes are validated the details of the course will be confirmed. The majority of new courses that are still ‘subject to validation’ are approved by the validation process; however, this is not guaranteed and should the course not go ahead as planned, or be significantly amended, you will be informed by the university and assistance will be provided to those who have been offered a place to find a suitable alternative course either at Wrexham University or at another provider.
