(Short Course) Introduction to Digital Marketing
Course details
Year of entry
2025
Duration
4 weeks
Institution Code
G53
Location
Online
Why choose this course?
Digital marketing expertise allows you to find employment in almost any sector. Our digital marketing short course will allow you to get ahead of the competition and cover integral aspects of digital marketing including SEO (search engine optimisation), PPC (pay-per-click) advertising, web analytics and content marketing.
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Do you live in wales?
If you are living in Wales you may be able to join one of our short courses for free, click below to find out more.
Learn moreKey course features
• Build your own digital marketing plan, based on an organisation of your choice (typically your employer).
• Guided discussion using online forums and tutor support
• Utilise a range of digital marketing tools, social media planning, and analytics and measurement.
What you will study
• Digital Conversions & The Sales Funnel
• Digital Customer & Persona Development
• Insight Tools & Keyword Planning
• The Online Customer Journey
• Conversion Rate Optimisation (CRO)
• Digital Tools – SEO (Search Engine Optimisation & PPC (Pay Per Click)
Entry requirements & applying
There are no entry requirements for this course; just an interest in the subject!
If you would like to find out more about future dates for this course, please contact eneterprise@wrexham.ac.uk
Bookings close 1 week before course start date.
Teaching & Assessment
You will be required to undertake a project of building a digital marketing plan, based on improving digital marketing performance for a chosen organisation. The plan mirrors the weekly content and is based on a practical template provided. Each section of the template relates to a specific area of the syllabus and learning objective. You will work on this document week by week, and upon finishing the course, you will have completed a practical plan based on your chosen organisation.
The forums will enable you to reflect and demonstrate your learning. The minimum expectation for the improvement plan word count is 1500 words.
Fees & funding
£195
Do you live in Wales? We have a number of funding opportunities available, please complete the form below to find out if you are eligible to study this course for free. Apply now via this form.
Once you have completed your fee waiver application this will go to our funding team to process, and we will then contact you as soon as possible to let you know if you are eligible or not to have your fees waived..
If you are eligible, we will then contact you to let you know how to secure your place on the course..
* Please note the fee waiver is only available to students studying 30 credits or less in an academic year. If you commence further study during this academic year, which will take you over 30 credits, this may result in the fee waiver being removed and you may be charged for the short course.
Course dates
If you would like to find out more about future dates for this course, register your interest.
